Ulaanbaatar /MONTSAME/ According to the numbers, over 90 thousand tourists have arrived in Mongolia to watch the Mongolian National Naadam Festival, which increased by 10 thousand compared to the previous year.
As the number of tourists increases, revenue of domestic producers increasing in parallel. Founder of Mayara brand S.Azjargal said that it is possible to say that tourists are interested in history and culture of Mongolia from tourists’ buying behavior. On the other hand, they are buying souvenirs for themselves to reminisce about their travel experience in Mongolia. Tourists say that they arrive in Mongolia to rest in tranquility of the Mongolian countryside and learn about Mongolian nomadic lifestyle. So, they mostly buy Mongolian traditional costume,accessories and other products related to Mongolian culture. Moreover, foreign tourists have a keen interest in buying Mongolian cashmere, wool, and leather and felt products.
Last year, sales revenue of biggest national cashmere producer ‘Gobi’ JSC surpassed MNT 80 billion, of which tourists made up more than half of it. During the Naadam Festival days, national producers ‘MR’, ‘Urban Jeans’, ‘Khuree Collection’, ‘Exclusive’ and others are selling their products to Naadam festival goers at the Central Stadium and Khui Doloon Khudag.