Discussion runs on propagandizing Mongolia

2015-09-21 18:39:16

Ulaanbaatar /MONTSAME/ The Ministry of Foreign Affairs Monday hosted a discussion themed “Nation branding: Business and tourism sectors in Mongolia” in frames of a work of formulating a program on propagandizing Mongolia abroad.

In a first part of the discussion, reports were given by a group of researchers from the Institute of Finance and Economics (IFE) and officials from the United Nations Development Programme (UNDP) under a theme “Nation branding: Theoretical understanding and global tendency”.

In a second part, representatives of some Ministries, agencies, the Chamber of Commerce and Industry, the Economic Forum, the IFE, the State University of Culture and Arts, the Institute of Social Health and businessmen expressed their opinions within a topic “Mongolian brand: Opportunities, challenges and characteristics”.

The participants concluded the discussion after exchanging views on a form, content and strategy for propagandizing Mongolia abroad.


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