Ulaanbaatar
“Mongolian Lamb” to become a name card of Mongolia
Video
The annual profitability of sheep flock in
Mongolia could reach USD 1 billion, which equals ¼ of the government budget and
will help promote the economic growth of the country. Each herder household
will become able to earn MNT 300 million in a year only with less than 1,000
livestock animals.
To do that, the livestock flock structures
must be changed, direct supply of livestock should be ensured and herders need
to serve as producers and businesspeople, said L.Odser, head of Chineeleg
Malchin Boijuulakh Tuv NGO.
The Chineeleg Malchin Boijuulakh Tuv NGO,
established with the aim to address challenges in animal husbandry and herders,
pastureland degradation, etc. The non-government organization has introduced
the ‘Mongolian Lamb’ brand, naming it as one of the solutions to the problems
in the industry.
‘L.Odser,
head of Chineeleg Malchin Boijuulakh Tuv NGO’
“Mongolia has been seeking to export meat
abroad for the past two or three decades. The only obstacle is livestock
diseases. Mongolians usually consume
meat from older animals, as it is suitable for our traditional practice in
animal husbandry. Older animals’ immunity declines with age and they exhibit
increased susceptibility to diseases.”
“According to the National Statistics Office
of Mongolia, Mongolia had 67 million livestock animals as of 2020, of which 30
million were counted to be sheep, including 15 million dams. The remaining 15
million sheep are grazing through pasturelands without yielding any significant
benefits. The answer to animal diseases is obvious here – commercializing the
young and adolescent sheep before they get old will help to tackle ranges of
issues from herders’ social issues, pastureland degradation and achieving the
supply of healthy foods.”
“Each whole meat of sheep provided to us by
our partner meat producers weighs around 17-23 kilograms. Retailing each of
them at the international market price of around USD 10-15, an annual income of
USD 1.5-2 billion could be earned per annum. We are confident that our meat
could sell since there is demand for pasture-raised eco meat in world
countries.”
Despite being just recently launched, the
Mongolian Lamb butcher shop, which offers various types of meat, has already
become popular among customers who prefer healthy and quality food. Next to the
store, the Mongolian Lamb Grill fast food restaurant is also open where
visitors can enjoy fresh lamb.
We wish the best of luck to the team of the Chineeleg
Malchin Boijuulakh Tuv NGO who is striving to grow into a restaurant chain like
KFC, McDonalds, and Starbucks with restaurants across the globe.
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