“GoMongolia” Event Successfully Organized During World Economic Forum

2024-01-19 15:29:06

Ulaanbaatar, January 19, 2024 /MONTSAME/. The 54th Annual Meeting of the World Economic Forum (WEF) in Davos-Klosters, Switzerland, is taking place successfully.

Mongolia has officially announced the activation of tourism in 2024 under the slogan "GoMongolia." In connection with this announcement, an event was held in Davos on the 18th of this month, involving prominent guests and participants of the World Economic Forum.

On this occasion, Prime Minister of Mongolia Oyun-Erdene Luvsannamsrai presented the importance of the "Go Mongolia" brand, the results of last year's “Welcome to Mongolia,” and Mongolia's economic recovery to the international representatives, inviting them to attend the annual Mongolian Economic Forum in Ulaanbaatar in 2024.

Last year, Mongolia witnessed many positive economic results, and a favorable investment environment was created. As part of the comprehensive tourism promotion policy, the government successfully implemented the liberalization of air transport, making it possible to operate flights to 155 destinations in 42 countries. Domestic flight routes were increased, and prices were reduced. Through focused foreign advertising, content about Mongolia reached 155 million people worldwide. Consequently, Mongolia attracted 650,000 tourists, generating USD 1.2 billion in revenue from the tourism industry. The positive perception of Mongolia increased by 40 percent, the foreign reputation grew, and for the first time, Mongolia made it to the list of countries recommended for travel, s emphasized by the Prime Minister.

Many distinguished guests, businessmen, and investors were invited to and participated in the "GoMongolia" event organized in Davos, including Head of Regional Agenda, Asia-Pacific at the World Economic Forum and Member of the Executive Committee Joo-Ok Lee, Deputy Head of Regional Agenda, Asia-Pacific at the World Economic Forum Piyamit Bing Chomprasob, CEO of the London Metal Exchange Matthew Chamberlain, Chair of Transparency International Francois Valerian, CEO of AirAsia Tony Fernandez, CEO of Rio Tinto Group Jakob Stausholm, CEO and Executive Director of Partnership for Central America Jonathan Fantini Porter, and CNN journalist Richard Quest.