Playtime Festival to Welcome 100,000 Attendees

Art & Culture
B.Agiimaa@montsame.gov.mn
2025-06-12 10:36:09

Ulaanbaatar, June 12, 2025 /MONTSAME/. The Playtime Festival 2025, which aspires to become one of Asia’s top five leading music festivals, will be held on July 3-6, 2025, at Playtime Field, Ulaanbaatar.


The 23rd Playtime Festival is preparing to host 100,000 attendees over four days, creating 3,000 temporary jobs and partnering with over 200 businesses. As a result, it is estimated to generate MNT 12 billion in added value to Ulaanbaatar's economy.


Regarding this year’s Festival, Natsagdorj Tserendorj, Founder of Playtime Festival, said, “This year is notable by the introduction of two important new technologies: QR-coded tickets and a cashless payment system using wristbands. These advancements offer numerous advantages, particularly in ensuring the safety of attendees. One of the common issues is the counterfeiting and illegal sale of tickets. The adoption of these technologies is a critical step in protecting our audience. Paying with wristbands will help prevent long queues and eliminate the risk of losing cash or bank cards. In addition, sanitation facilities have been upgraded, and camping areas are now free of charge, which is another benefit. Previously, young people had to travel back and forth to Ulaanbaatar, covering up to 100 kilometers. Instead, they can now come dressed warmly and stay comfortably on-site. This year, we are operating with the objective of delivering a genuine camping festival experience. We aim to offer each attendee a musical experience unlike anything they have encountered before.”


Last year, the Festival attracted 72,000 attendees and is aiming at becoming one of Asia’s top five music festivals by 2027. This year, performances will be delivered by 37 international and 67 domestic bands and artists across eight stages. Some notable international acts include:

  • Alcest (France) - Post-metal

  • Envy (Japan) - Post-hardcore

  • Jambinai (South Korea) - Post-rock

  • YHWH Nailgun (USA) - Alternative/Indie, Dance/Electronic, Rock

  • Balming Tiger (South Korea) - Hip-Hop/Rap

  • Megumi Acorda (Philippines) - Indie Pop

  • Selica Gel (South Korea) - Indie Rock

  • VVAS (Thailand) - Post-punk, Indie Rock


The Festival, held under the motto “Earth. Music. Art. Love,” is selling tickets through Shoppy.mn, with discounted prices available until July 3, 2025.


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