Ulaanbaatar
Mongolians’ attitude towards fashion to be challenged
映像With an aim to reinforce Mongolian fashion industry with new outlook and expression, private channel “Edutainment TV” is bringing to Mongolia the international ‘Next Top Model’ reality television show format with an official license from CBS Studios International.
The first cycle of the ‘Mongolia’s Next Top Model’ will be broadcasted by “Edutainment” channel on the 14th of January. According to the organizers, more than 220 young women applied for the show and after a three-stage selection process, 22 ladies have been qualified to enter the show.
After a series of contest, the winner of the show will earn a one-year commercial contract with national mobile phone operator G-Mobile, cash prize MNT 20 million, a certificate of Paris tour and a two-year contract with ‘Looque’ fashion agency in Singapore.
“Global fashion industry evolves fast. Though Mongolian fashion industry is progressing every year, Mongolia has not yet prepared a model or designer working in Milan, Paris, New York or London, the fashion capital cities of the world.
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